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Course Overview This workshop is designed for marketers looking to gain a better understanding of the role of professional selling in achieving marketing objectives. It explains how marketers and sales people can work together towards a common goal of success. Audience This workshop is designed for marketing people who wish to develop their knowledge of the sales process, develop customer relationships and build harmony between sales and marketing teams. Skills Gained Your organisation will benefit by bringing together its sales and marketing teams through establishing common ground and encouraging greater inter-departmental communication. This will boost the overall 'bottom-line' contribution of your key teams. You will benefit by: - Exploring how breakdown in communications can be avoided between sales and marketing teams
- Developing an understanding of the relationship between salesperson and customer throughout the sales process
- Considering factors that influence sales effectiveness:
- excellent internal communication
- the importance of trust in all relationships
- knowledge of what is possible and what is not
- Identifying areas of common ground that can be built on for overall success
Course Outline - Improve your ability to achieve marketing objectives through a more in-depth knowledge of the role of sales
- Identify sales people's needs at each stage of the sales process
- Identify factors that contribute to sales effectiveness
- Use appropriate behaviours and interpersonal skills to develop sound working relationships with sales team members
- Improve the level of internal communication between marketing and sales
- Improve the level of sales support offered by marketing
How to make a booking for the 1311 course
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