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Course Overview This workshop will guide you through the various stages and tasks involved in planning, preparing for, presenting, promoting, selling at and following-up exhibitions. By improving your organisation's performance in all those aspects you can expect to see tangible results. Your organisation should realise much greater benefits from their participation in exhibitions. Audience This course is suitable for first time exhibitors and experienced managers. Marketing and event administrators, product and brand managers or marketing and event managers undertaking the task for the first time or others who are more experienced will also find the workshop of use. Skills Gained Your organisation will be represented at exhibitions closely aligned to your marketing strategy, by sharpening your attendance objectives and evaluating their overall performance (including post event). You will be able to introduce new and refreshingly simple techniques that have worked for many other organisations. There will be other systems, ideas and concepts that can be adopted to consistently achieve results. You will plan your events more efficiently and effectively by checking your current approach with the methods being recommended, gaining alternative ideas and procedures from your fellow delegates. Course Outline - Plan your approach more effectively by - identifying, qualifying and selecting the right exhibitions for your company
- Prepare in advance by - clarifying real exhibition objectives and establishing appropriate checklists and timetables
- Present a stand by - confirming the principals and concepts of venue and stand hall layouts
- Promote attendance by - identifying tactics and ideas designed to increase stand visitor numbers
- Sell at exhibitions by - understanding the basics of selling on an exhibition stand
- Follow up exhibitions more effectively by - adopting a proven method to qualify, prioritise, chase and manage leads, and evaluate their overall company performance
How to make a booking for the 0504 course
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