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Course Overview Events were once the 'Cinderella of the marketing mix' - no more! The range of face-to-face marketing opportunities has never been greater, the choices never more complicated. But few organisations implement any strategic thought to which type of event to choose, nor to the operational management that ensures objectives are achieved. Audience This event is aimed at all those responsible for organising events within their organisations. You should have at least two years' experience of working on marketing events to participate in and benefit from this programme. Skills Gained Your organisation will, by applying the lessons from this course, deliver marketing events on smaller budgets, yet with far greater impact. It will know which events to remove from the schedule, which to add, and which to develop. It will know how to effectively measure the returns offered by different events. You will understand what the range of event options actually offer, and what each type of event can and cannot contribute to the marketing plan. You will gain comprehensive advice and guidance on how to integrate events effectively. You will leave with detailed checklists to ensure events are delivered on time, on budget, and giving agreed and measurable results. Mastering and developing the skills to manage all aspects of internal and external events. Course Outline - Develop a wealth of experience on all aspects of marketing events and face-to-face communication opportunities
- Use the necessary knowledge to select the correct event to meet specific marketing goals
- Communicate effectively inside and outside their organisation through the effective use of events
- Understand the stages of effective event planning, operation, budgeting and control
- Be able to manage resources - including people - both internally and externally
- Discuss and share practical hints and tips from fellow event professionals
How to make a booking for the 0040 course
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