Creative Briefing and Agency Management

Course Overview

From developing creative briefs, to understanding the key roles of your communications agency, this crucial day shows how to work alongside your suppliers to ensure profitable creative associations.

Audience

Anyone who deals with creative suppliers and wants to develop those professional relationships.

Skills Gained

Getting the most from creative partners means ensuring that relationships are based on trust, integrity and open communications. This enlightening workshop will ensure the correct procedures are used to develop meetings and presentations, as well as how to ensure that briefs are followed.

You will gain the ability to strengthen professional supplier relationships and ensure that briefs are followed and deadlines met. An appreciation of the client and supplier needs and roles will be learned, as well as a way of understanding agency politics.

Course Outline

• Understand agency and client roles
• Host agency meetings
• Select the right agency for your needs
• Choose between a large advertising or marketing agency and an independent resource
• Follow a campaign from concept to implementation
• Understand the difference between above-the-line, below-the-line and media neutral services
• Present new campaigns to the board