Creative Thinking for Sales/Marketing Professionals: Thinking and Creativity Skills

Course Overview

Professional marketers are often seen as creative thinkers. This can be a challenge if they have not been trained in the use of creative thinking techniques.

The purpose of this course:

This is a fast-paced, highly interactive workshop. It demonstrates a set of practical creative thinking tools, which you can put to use immediately.

Benefits for your organisation:

You'll start to generate more ideas - both individually and in teams - and get better results from your marketing agencies. It's a chance to raise your creative thinking to the next level.

Benefits for you as an individual:

This is a fascinating course, which you will be able to draw on for the rest of your career. You will experiment with thinking techniques in practical exercises, learning more about yourself, your colleagues and your customers.

Audience

Anyone who needs to generate new ideas, quickly.

Skills Gained

You will learn how to:

• Use a variety of creative thinking techniques
• Understand more about the way the brain works
• Improve 'team thinking'
• See challenges from new angles

Course Outline

• Your expectations for today
• The human brain
• Mind mapping laws and marketing applications
• The creative thinking process
• Logical left brain thinking techniques
• Imaginative right brain thinking techniques
• Team thinking techniques
• Your goals and plans for the year ahead.

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