Marketing Skills: Communications: Writing an Integrated Marketing Communications Plan

Course Overview

You may often wonder 'what integration actually means' and 'why should I bother to achieve it'.

This workshop dissects the marcoms technique portfolio - including traditional and new media, assisting you with what to do before writing a plan. Then, providing a six-stage framework for writing an integrated marcoms plan, making a plan 'live', sharing and managing it internally and externally.

Audience

Marketing communications managers, executives and consultants who need to write and/or evaluate marketing communications plans that blend marcoms techniques to maximum effect.

Skills Gained

Organisations will benefit from a clear planning process and framework that can be used by all marketing teams within the organisation and an employee with a firm understanding of the strengths of a range of marcoms techniques and how they work together.

You will benefit from a clear planning framework, understanding how different media contributes to the marcoms mix and the confidence and enthusiasm that comes with discovering new ideas and approaches.

Course Outline

• Gather information before beginning to plan
• Choose and blend marcoms techniques effectively
• Set communications objectives that can be measured
• Write an integrated, efficient plan that maximises resources and delivers competitive differentiation
• Use the plan as a working tool

Marketing Skills: Communications: Writing an Integrated Marketing Communications Plan / 1233