Communication Skills: Internal Communications

Course Overview

Recognising the need for and benefits of good internal communications. The greatest strategic plans will fade and die without effective implementation - and implementation will itself fail without good communication.

The purpose of this course:

Organisations place great emphasis nowadays on empowering employees, but often forget the need for effective internal communication. This communication should never be a one-off event, otherwise commitment will cool rapidly. This workshop addresses some of the key issues around internal communications, and suggests ways of using theory to improve practice.

Benefits for your organisation:

Your organisation will be able to apply acknowledged internal communications theories and turn them into practice. By studying examples of both good and bad practice, a wider appreciation of the topic will be gained, and your organisation will see how staff empowerment and therefore success can genuinely result from enhanced communications.

Benefits for you as an individual:

You will have the opportunity to become a knowledgeable staff member in this increasingly important field. You will learn about the relevant theories, get the opportunity to put them into practice, and see how other organisations handle this area. You will leave with templates to guide you in setting up or amending your internal communications.

Audience

All managers and executives who need to motivate and enthuse their teams - which is just about all of them! The course is not limited to those in the marketing discipline, although internal communications often falls nowadays within the realm of marketing. This is an introductory course, so no prior knowledge is assumed or required. This workshop is suitable for private, public and voluntary bodies.

Skills Gained

You will learn how to: Recognise the need for and benefits of internal communications Gain a working knowledge of both motivational and cultural issues as essential background Understand relevant interpersonal, physical, technological and managerial issues Recognise good practice, & create the right message for the right stakeholder Audit and improve your current system

Course Outline

See above

Pre and post learning support: Case studies will be issued as pre-reading, to maximise effectiveness of the course.

Communication Skills: Internal Communications / 0647