Marketing Skills: Leadership Skills - Managing Marketing Staff

Course Overview

Many managers accumulate people responsibilities as a natural step in their career progression, yet organisations often overlook the support required to be an effective manager or leader. This course is designed to equip individuals to deliver value to their organisation through their team.

Audience

For new or aspiring people managers, this course will provide you with the best grounding to perform effectively in a line management role. For experienced managers, this course represents an opportunity to refresh your thinking on management and leadership, gain new skills and discuss current thinking. For both audiences it is a chance to step away from the day-to-day and share different management practice with peers in a purpose-built environment.

Skills Gained

This course is designed to extract current or potential managers from their day-to-day environment and give them the opportunity to learn new approaches and techniques for successful people management. It will also address the critical skill of managing change, providing tools and case examples for leadership in today's ever-changing competitive environment. Participants will return to their organisation equipped to manage themselves, their team and to disseminate learnings internally.

This is an intensive course where your time with us will be maximised - an evening start before day one ensures that the course begins with pace on the first day and with actively-managed learning which continues into the evening, you will have the opportunity to share and debate common challenges you face within your own organisation and to develop an action-plan to address these.

Course Outline

• Communicate effectively one-to-one and to your team
• Proactively use team building and team role assessment
• Effectively recruit, select and retain
• Develop and motivate your team
• Use the power of influencing amongst extended or indirect teams
• Manage change through effective leadership skills
• Utilise performance metrics - including the balanced scorecard

Marketing Skills: Leadership Skills - Managing Marketing Staff / 0121