Legal Skills: Advertising and the law

Course Overview

In some significant recent cases, companies have incurred costs in the millions by having to withdraw advertising or even packaged goods due to claims they cannot substantiate. This can almost always be avoided. In most of these cases the problems have been brought about by ill-informed marketing decisions. This course will help you to avoid such decisions.

Audience

This course is for anyone who has any part to play in writing advertising copy or putting together promotional messages/materials for their organisation. If your work is subsequently put into the public arena, you need to attend this course.

Skills Gained

No business wants its reputation for accuracy or truth questioned by its rivals or by consumers. We operate in a fast-changing world; a claim your business has long been making may no longer stand up to objective testing. This course is designed to help you focus on the claims you make for your product or about your rivals' products.!

Are you confident that you know the extent of what is allowed when constructing promotional messages? The words you put into a piece you write could have major repercussions on your business and its revenue streams if someone chooses to challenge them. That's why you need to be right every time. This course will help you toward that goal.

Course Outline

• Understand the ASA codes and how they impact on everything you do in this area
• Explore the true meaning of words and how to use them in a sentence in a way that keeps your advertising claims within the Law
• Interpret the rules that govern technical comparisons; what you can and cannot claim
• Identify the relevant Law in this area and what it means to you
• Take information from real cases and use the lessons learned to guide you in your own work
• Avoid making the mistakes that could cost your company millions