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Course Overview Many organisations try and compete with only a basic understanding of their competition. Consequently, they under perform. This course demonstrates the importance of robust competitor intelligence, outlines the necessary steps to analyse competitors rigorously and examines the implications for strategy. Audience All marketers looking to improve their market and economic performance. This course is also suitable for anyone with specific competitor intelligence responsibilities. Skills Gained When an organisation takes competitor intelligence seriously, it becomes focused on outmanoeuvring its competitors. Consequently, its market and economic performance almost always improves, sometimes significantly. You will understand: - The necessity for rigorous and on-going competitor intelligence
- The key questions to ask and how to go about finding the answers
- What to do with the findings and insights
- How to compete more effectively
Course Outline - Tackle the process of building an informed and insightful dossier on each major competitor
- Find the information to help answer six key questions
- Use competitor gaming to fill in the gaps where information is not available
- Apply the learning and insights in order to improve your market and economic performance
How to make a booking for the 0953 course
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