Market Research - a Practical Approach

Scheduled Dates (sort by: location | date)

Course Overview

Many people today are given responsibility for market research without specific training and yet are expected to respond to a torrent of demands to 'see what you can find out' about a host of topics.

This workshop will provide you with the confidence to assess what is realistic, what is not, and how best to deal with requests. You may be reviewing existing sources or undertaking primary research, either in-house or via external agencies.

Audience

This workshop is primarily for those new to market research, and those needing to understand what market research is all about. You may wish to commission research or are now expected to conduct research yourself in-house.

Skills Gained

If your market research does not deliver on its objectives it may be because your original brief was not clear, the methodology adopted was inappropriate or the wrong questions were asked. This workshop will lead to successful application of market research techniques to assist in management decisions for your organisation. Your approach to market research will contribute to the development of your organisation's strategy.

The workshop is intended to provide you with the confidence and understanding you need to manage market research projects.

Course Outline

• Understand the 10 steps of a market research project
• Write an effective research brief
• Undertake desk research to uncover existing information
• Manage your relationship with external agencies
• Choose between alternative methodologies
• Select and evaluate an appropriate sample
• Construct an effective questionnaire
• Analyse the data outputs
• Draw conclusions and make recommendations

The workshop delivery is geared to the products or services of your organisation using a current business issue as a key example.

Market Research - a Practical Approach / 0663