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Course Overview Sound marketing decisions rely on the availability of market information. The information can be drawn from internal or external sources in order to develop strategy, to decide tactics or to measure performance. This course covers the components of a market intelligence system and the techniques you can use to meet your specific information objectives. Audience This course is intended for those who are responsible for the collection and dissemination of market information to management, ensuring that information needs can be met on a regular, and planned, basis. You are likely to be new to market research and/or marketing information. Skills Gained Your organisation may not make effective use of the information it holds. This course will assist you by highlighting how information can be gathered, stored, analysed and distributed. Existing information can be supplemented by ad hoc research to address specific information needs and develop your organisation's marketing strategy. You will benefit by understanding how information is used to make strategic decisions. You will develop the techniques available to gather such information and identify the systems that can be implemented to maximise your access to market information. Course Outline - Identify information needs
- Review existing information availability
- Identify key secondary sources of information
- Understand the components of a market intelligence system
- Build competitor profiles
- Design a research brief
- Plan a market survey
- Select appropriate methodologies
- Design effective questionnaires
- Use the Internet to source and build market data
- Use market information as part of the planning process
- Analyse information for effective decision making
How to make a booking for the 0033 course
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