Marketing Skills: Promotional Campaigns

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Course Overview

You should attend this workshop if you need a better understanding of the breadth and scope of sales promotion, or, your organisation needs you to develop, brief and understand how to make your sales promotion campaigns more effective.

Audience

If you are directly concerned with effective sales promotion within FMCG, retail and financial services and making decisions on the use of sales promotion, this is the workshop for you. Marketing and sales personnel should also attend to gain a better understanding of the breadth and scope of the topic.

Skills Gained

Your organisation will improve the context and the principles of good promotional marketing campaigns, gaining an understanding of the need for incremental business through promotion activity. You will also respect the good ideas from other employees.

You will improve your contribution to promotional marketing opportunities, giving a fresh perspective by understanding the role of sales promotion in the mix and how PR, advertising and direct marketing work harder when working with it. You will be able to set and write realistic, achievable objectives for your sales promotion activity. You will leave with knowledge of the toolbox of techniques and mechanics of sales promotion and when best to use them.

You will learn how to:

• Develop, brief and understand effective sales promotion campaigns
• Use the tools of sales promotion to help focus on the right target
• Identify different mechanics and how appropriate they are for different objectives
• Leverage your brand and insight in promotions
• Overcome common legal issues and pitfalls
• Get more out of your agencies and support services

This is not a theoretical workshop - it is packed full of case studies, discussion and debate around growing trends, product promotions, recent campaigns and successes and failures.

Marketing Skills: Promotional Campaigns / 0966