Marketing Skills: Public Relations (PR): How to Achieve it Successfully

Course Overview

The course explores the key areas within the Public Relations (PR) mix. Helping managers and executives to establish and sustain a successful PR operation, whether in-house or using agencies. Covering a combination of skills and methods it explores relevant theory and practice, assisting participants to develop and enhance their PR skills.

Audience

This course is suitable for all within PR functions, agencies, marketing or those wishing to develop their knowledge and skills further.

Managers from other disciplines who attend this course will gain a better understanding of the PR function.

Skills Gained

Empower staff with an understanding of the major areas of PR and will improve your corporate reputation.

By understanding the key areas of PR you will be able to plan your own workloads and priorities. Developing an enhanced knowledge of the key components of the PR function and a clearer view of career prospects. The skills developed will help you to decide the appropriate uses of PR, what it can and cannot achieve, plus how you can approach it to derive maximum benefit for you and the organisation.

Course Outline

• Understand PR, current trends and current thinking in the PR community
• Recognise branches and specialisations
• Understand relationships with marketing and other key managerial functions
• Learn the key skill of planning a PR campaign and ongoing activity
• Deal with media relations, understanding the way the media thinks, works and what it needs from PR functions
• Write for the media
• Understand the role of a PR consultancy
• How to research, select and manage PR agencies
• Understand corporate social responsibility (CSR) and crisis management
• Plan and cope with crises
• Evaluate PR and its benefits to your organisation
• Develop a personal action plan

Marketing Skills: Public Relations (PR): How to Achieve it Successfully / 0072