Marketing Skills: Public Relations (PR): Fundamentals

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Course Overview

This workshop is delivered at an introductory level suitable for private, public and voluntary sectors. The programme is especially suitable for anyone who is becoming involved with Public Relations (PR) for the first time, graduate recruits, managers who have recently assumed PR responsibilities and those who have responsibility for PR staff but little relevant experience.

Audience

This workshop is delivered at an introductory level suitable for private, public and voluntary sectors. The programme is especially suitable for anyone who is becoming involved with PR for the first time, graduate recruits, managers who have recently assumed PR responsibilities and those who have responsibility for PR staff but little relevant experience.

Skills Gained

Better planning increases the organisation's knowledge of the media. Delivering effective internal PR activities, without having to use external suppliers, will create and sustain your corporate reputation.

• You will develop a grounding in the theory and practice of PR: stronger writing skills
• more focused planning
• successful evaluation of PR campaigns and a sound knowledge of how the media operates.

Course Outline

• Identify the difference between branches and specialisations within the PR framework
• Understand the linkage (and managerial confusion) between PR and Marketing
• Create a PR plan - either for a project or for a longer campaign
• Evaluate the success of activities within your PR plan
• Understand how the media operates
• Understand why media is key to creating and sustaining a positive corporate reputation
• Identify opportunities to place stories in the media
• Write for the media proficiently

Marketing Skills: Public Relations (PR): Fundamentals / 0650