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Course Overview Specially developed for the financial services industry, this invaluable event offers an essential overview of copywriting within the banking, insurance and IFA sector. Audience Anyone who has to write copy within the financial services sector. Skills Gained Financial copywriting is often the most challenging of all aspects of creativity. This innovative event shows how to balance the needs of customers against the restrictions imposed by necessary financial rules keeping your organisation within legal frameworks. You will appreciate how to balance brand messages against industry regulations when writing clear understandable copy. Writing copy that is relevant to your target audience. Course Outline - Understand fundamentals of financial copywriting
- Add a sense of humility to your copy
- Ensure copy remains on-message
- Avoid unnecessary jargon
- Write to a succinct brief
- Develop key sales points
- Plan vital marketing collateral
- Understand proofreading and grammar
How to make a booking for the 1204 course
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