Writing Skills: Copywriting: Financial Copywriting

Course Overview

Today's complex economic environment demands that your marketing communications are clearer and more useful than ever. This innovative event shows how to address the needs of your financial customers whilst considering regulatory frameworks.

A perfect partner to our one-day workshop - 'Fundamentals of Marketing for the Financial Services'- concentrating on the creative writing aspects of producing compelling financial communications, this event has been specifically devised for today's demanding financial services needs.

Audience

This event is perfect for those with at least one year's experience of working within the financial services sector.

Skills Gained

Benefits for your organisation:

Your key team players will gain a greater understanding of how to reflect your core financial brand messages throughout the marketing mix.

Benefits for you as an individual:

As more and more is expected of your role you will need an even greater appreciation of how to balance brand messages, understand how to pitch copy for a sceptical audience and address fundamental principles that help you consider industry regulations.

You will learn how to:

• Understand fundamentals of financial copywriting
• Add a sense of humility to your copy
• Ensure copy remains on-message
• Avoid unnecessary jargon
• Write to a succinct brief
• Plan vital marketing communications

Course Outline

• The financial brief
• Psychology of finance during a tough climate
• Targeting your copy
• Common writing mistakes
• Compliance principles
• Copy structure
• Financial brands
• The web
• Exercise

To take away from the course:

Gabay's Copywriters' Companion: a 700 page indispensible guide to writing.

Writing Skills: Copywriting: Financial Copywriting / 1204