Writing Skills: Copywriting: Copywriting for Marketers

Course Overview

This course will help you understand the complete process of copywriting and how to implement it within your organisation.

Audience

Anyone who wishes to improve their copywriting skills or as a starting point for those new to copywriting.

This course is also suitable for those organisations that want to understand and use their creative agency with maximum impact.

Skills Gained

The personality of an organisation is portrayed through its communications. Normally an organisation will use an agency, at considerable expense, to write copy. Yet, the most creative solution may be sitting within your own marketing department.

This course will encourage your in-house writers to become more effective, as well as gain better results from external resources.

You will never struggle with writers block again but write and think like a professional copywriter. This will improve the perception of your brand. You will be able to write anything from a poster to a brochure, confidently.

Course Outline

• Understand the psychology of copywriting
• Prevent writers block and turn a blank page into a powerful message
• Brush up on your grammar
• Understand creative media planning
• Achieve mission-critical objectives through targeting your copy, as well as your marketing
• Plan and write the perfect promotional letter
• Write for the broadcast media
• Plan, write and implement copy on the web
• Control your PR with effective research, planning and writing
• Confidently communicate with external creative suppliers

Writing Skills: Copywriting: Copywriting for Marketers / 0073