Course Overview
With so many advertisements, brochures, website catalogues, press releases and so on, out there, it's time to get tough with your copywriting skills. This very special event helps refine your existing copywriting talents, as well as take the next steps in your creative marketing career.
Audience
This course is especially suitable for senior and middle-managers who want to excel at copywriting. You may write direct mail, work in the business to business market or consumer arena. Perhaps you write for the web, check copy, produce brochures, videos or even tv commercials...
You may work at a creative agency.
You may have attended one of our one day workshops or three day courses and want to further explore your writing potential.
Skills Gained
Your key marketing communications professionals need to achieve more than 'industry-standard' copy: It's time to ensure that your message is perceived as 'world-class'. This intensive course aims to meet this goal as well as boost your copywriters' confidence in the process.
Whatever your copywriting needs, you really cannot afford to miss this remarkable course led by one of Europe's most respected independent copywriters.
In addition to learning from 'one of the best in the business' you'll mix and mingle with your peers and, in doing so, discuss ideas and techniques.
On the first day you'll be reminded of copywriting fundamentals, then taken through cutting-edge thinking on how copy works in various markets.
After that, it's really down to you, as the rest of the course is based on your own work. You must be prepared to give as well as accept creative criticism - so this event is not for the feint-hearted!
Course Outline
- Improve your copy
- Proofread
- Understand today's sophisticated markets
- Super-charge your creative thinking skills...
... and then it's a blank page, as each course changes according to material which must be sent to us at least four weeks prior to the event
