Copywriting Masterclass

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Course Overview

How do you refine your copywriting so that it captures the core of your brand values and product or service benefits? The Advanced Copywriting Masterclass is designed for marketing professionals wishing take their creative skills and appreciation to a new level.

It's time to get tough with your copywriting - ironing out bad habits, looking at the nuances of style and picking up invaluable new techniques that you can apply in your working environment.

Audience

This course is especially suitable for copywriters with at least two years practical experience. You may have attended one of our other fundamental level courses and want to further explore your writing potential.

Skills Gained

Benefits for your organisation:

Your key marketing communications professionals need to achieve more than 'industry-standard' copy: At the heart of their goals lays a simple message that can be understood and appreciated by all who read it. This intensive course aims to meet that aim as well as boost your copywriters' confidence in the process.

Benefits for you as an individual:

Combining a networking opportunity with an intensive training experience, you will mix and mingle with your peers and discuss ideas and techniques. Throughout the two day event, led by one of the most respected independent copywriters in the business, you'll recap copywriting fundamentals and stretch your creative thinking. Best of all you'll receive constructive feedback on your work.

You will learn how to:

• Use techniques that further improve your copy
• Write more effective messages for identified audiences
• Build on existing copywriting skills
• Understand today's sophisticated markets and the challenges facing marcoms and advertising professionals
• Boost your creative thinking skills

Prerequisites

Delegates will need to send three examples of current creative work, four weeks prior to the event.

Course Outline

• Psychology of copywriting
• The brief
• Positioning and targeting
• Affinity with the audience
• Advanced copywriting techniques
• Applying writing skills to different media
• Sources of inspiration for your writing

To take away from the course:

Course handouts and Gabay's Copywriting Compendium

Copywriting Masterclass / 0074