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Course Overview You will adopt a marcoms (marketing communications) viewpoint. This fact-filled day introduces you to key design concepts and principles: from understanding the psychology of design to appreciating design and brands. Audience This workshop is ideally suited for designers with at least three years practical experience. Skills Gained How and why design plays a key role in your marketing campaigns needs to be completely understood by the whole organisation. This workshop is ideal for designers seeking 'the edge' on competitors who are increasingly operating in a market where marketing collateral can fall into the trap of becoming indistinctive. Speak with confidence to design agencies by understand the limitations and full potential of design. You can re-assess your current corporate imagery by understanding the fundamentals of colour and composition. Course Outline - Evaluate corporate ID
- Enhance literature
- Harness the power of design enhanced 'brand-experiences'
- Assess your web design
- Ensure design consistency throughout your marketing mix
How to make a booking for the 1214 course
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