Marketing Skills: Communications: Understanding Marketing Design

Course Overview

This is your chance to make the most of your marketing design. You'll be shown why design plays a pivotal role in any marcoms campaign; how to make more of your existing work; how to deliver a powerful design brief and even how best to deal with design agencies.

This comprehensive event explains the fundamentals of design - from a marketing, rather than purely technical perspective. It is essential for in-house designers as well as those dealing with external suppliers. In the morning you'll be reminded of classic design principles and in the afternoon you'll get the chance to boost your creative thinking, assess work, write a design brief and even improve advertising and web collateral.

Audience

This course is perfect for intermediary level marketers or designers wishing to gain a better understanding of how to produce work that is as beneficial to a marketing strategy as it is pleasing to the eye.

Skills Gained

Benefits for your organisation:

Your employees will come away with a better understanding of the role that design plays in marketing. Practical outcomes include: writing design briefs, assessing creative work and understanding the psychology of marketing design.

Benefits for you as an individual:

You'll come away feeling more confident about your role either as a designer or a marketer working with design professionals.

You will learn how to:

Integrate design with marketing to produce more effective campaigns from the moment you receive a brief to the minute you publish your designs.

Course Outline

• What is design?
• Levels of design
• Your design role
• Design brand experiences
• Logo design
• The psychology of design
• How design affects brand perceptions
• Improving layouts
• Looking at brochures and leaflets
• Design in advertising
• Brainstorming in design
• Choosing a design agency
• The ideal design brief
• Fonts and colour
• Dealing with printers
• Common web mistakes
• Assessing your own work

Pre and post learning support:

It would be useful to bring examples of your own design work for group discussion.

To take away from the course:

In addition to handouts, you will receive a copy of 'Teach Yourself Marketing' - one of the great 'classic' marketing primers.

Marketing Skills: Communications: Understanding Marketing Design / 1214