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Course Overview Every marketer needs to understand how to exploit the Internet and related technologies to improve their customer value proposition and overall competitiveness. That means utilising the web for more than 'brochureware'. Audience The workshop is designed for people/organisations who want to get more out of their electronic marketing efforts and activities. You or your organisation should have a website and be keen to ensure the best possible leverage from investment in terms of both website design and best practice. Skills Gained The workshop will be of interest to 'web-centric' organisations that want to ensure that they are up-to-date with the latest electronic marketing tools and techniques. This workshop will deploy the tools and techniques learnt in the most appropriate and cost effective manner. - Assess your current e-marketing knowledge, competencies, tools and techniques
- Develop clear and measurable objectives for your website and e-marketing activities
- Pick up tips, tricks, techniques and best practice from the likes of Dell(R) and Google(R)
- Develop a collaborative 'permission' rather than 'intrusion' based communications strategy
- Discover all kinds of useful web resources to help you improve your electronic marketing effectiveness
- Learn from other delegates in terms of what seems to work and what doesn't
Course Outline - Use the history of the Internet, and where it is heading
- Practice the basic Internet business models available and alternatives you might exploit
- Implement best practice in terms of website design, usability, management and development
- Implement best practice in terms of email marketing and other electronic marketing tools and techniques
- Develop concepts of the electronic marketing mix and the critical challenge of integrating on and offline activities and processes
- Avoid most common electronic marketing pitfalls
- Bring customers and prospects to your website and keep them coming back
- Make and save money by selling to and servicing customers and prospects online
- Remain legal and understand the implications of legislation such as data protection, distance selling, privacy and electronic communications
- Evaluate the efficiency and effectiveness of your electronic marketing efforts
How to make a booking for the 0764 course
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