Marketing Skills (1 day)

Course Overview

The workshop highlights the growing importance of marketing in organisations today. It will introduce you to the key principles of marketing demonstrate how these can be applied to improve marketing effectiveness and your organisation's performance.

Audience

If you are newly appointed to a marketing function (less than two years' experience), or within another function wanting to understand your relationship with the marketing department and help them to contribute more to the marketing strategy, this is the groundbreaking workshop for you.

Directors and managers of smaller firms will gain an insight into the value of marketing for their situation.

Skills Gained

Marketing staff should be aware that your organisation will develop a customer and market driven approach. This integrated marketing approach will benefit efficiency and ensure effective performance in the marketplace.

Understand what marketing is and how it improves your organisation's profitability and competitiveness. Participate with increased confidence in the work of your department, by understanding the role and importance of marketing within your organisation. The knowledge of marketing principles can be used to support your future career development.

Course Outline

• Apply the basic concepts and principles of marketing to become more customer and market driven
• Understand the jargon that is used in marketing
• Segment your market
• Understand and develop with the marketing environment
• Utilise market research
• Understand the marketing mix, distribution channels, price structures, advertising, sales promotion and the relationship between sales and marketing
• Discriminate between good and bad marketing practice
• Contribute more effectively to the marketing activities of your organisation.