Marketing Skills: Communications: Introuction (1 day)

Course Overview

This introductory intensive workshop is designed to present the concept of marketing communications (marcoms) and how it performs as part of the marketing mix. The workshop aims to ensure that you have a basic understanding of the need to develop a marcoms strategy prior to any marketing activity. You will gain familiarity with the main tools to enable you to make a more professional judgement about which tools should be used and when.

Audience

There are no prerequisites for this introductory workshop, designed to meet the needs of absolute newcomers to marcoms. If you support marketing and marcoms departments you will also benefit by gaining a clearer view of the processes involved.

Skills Gained

Your organisation will benefit from increased cost efficiency, effectiveness and measurement in the planning and execution of marcoms programmes. Further, as you become more familiar with these concepts your future training needs will be more easily identified.

You will increase your understanding of the role of marcoms in your organisation and have a greater awareness of the tools used in marcoms activity. This means that you can contribute to your organisation's activity.

Course Outline

• Analyse the role of marcoms within the marketing activity of your organisation
• Uncover buyer and target needs to aid communications messages
• Develop and write a marcoms strategy
• Set measurable objectives
• Approach the remuneration structure of professional providers such as advertising agencies
• Review the main marcoms tools (advertising, direct mail, public relations and sales promotion)

Marketing Skills: Communications: Introuction (1 day) / 0555