Marketing Skills for Sales Staff

Course Overview

Now there is an exceptional workshop especially designed for sales teams wishing to learn how to successfully integrate their skills alongside those of their marketing colleagues. The workshop explains, enlightens and helps any sales professional looking to understand how marketing and sales can work together towards a common goal of success.

Audience

Anyone seeking to improve their sales and marketing communication techniques will relish this highly interactive workshop. It is your chance to strengthen sales and marketing relationships through learning the 'secrets of marketing' and then demonstrating how your sales skills can be welcomed to enhance your organisation's total communications strategy.

Skills Gained

Your organisation will lead by bringing together its sales and marketing teams, through establishing universal grounds of excellence, and encouraging greater inter-departmental communication. This will boost the overall 'bottom-line' contribution of your key teams.

In just one highly enjoyable and totally enlightening day you'll pick up the fundamental skills of marketing which will help develop your career, working relationships and value to your organisation.

Course Outline

• Understand marketing and cut through the jargon
• Enhance your sales figures through marketing
• Collaborate effectively with your marketing colleagues
• Develop new channels for your products or services
• Make greater use of web marketing for tangible sales results
• Improve promotions for your business-to-business or business-to-consumer products and services
• Devise even better sales and marketing plans
• Get more from creative and marketing suppliers
• Gain even greater marketing support
• Promote your brand through developing your marketing communications mix
• Assert your role as part of a unified sales and marketing team