Marketing Essentials for Sales Staff

Course Overview

Now you can successfully integrate your sales skills with those of your marketing department. This event kicks away barriers, forming a firm and stable bridge between sales and marketing that is built on mutual trust and understanding.

This is your opportunity to collaborate with your marketing colleagues. Practical exercises give you the opportunity to incorporate the most important principles of marketing into your daily professional working life.

Audience

Totally practical and always enjoyable, this popular event explains the underlying practices of marketing. That makes it ideal for any sales professional or marketer, at any level seeking to refresh their core knowledge of marketing whilst improving working relationships with colleagues.

Skills Gained

Benefits for your organisation:

Now you can improve the 'bottom-line' contribution of both your sales and marketing teams. By explaining key marketing principles and motives, your sales professionals will feel more confident than ever to co-operate with and complement your marketing team.

Benefits for you as an individual:

You will improve your understanding of marketing's role enabling you to work more proactively with marketing teams. You will also learn the fundamental principles of marketing.

You will learn how to:

• Cut through marketing jargon
• Enhance your sales figures through marketing
• Develop new channels for your products or services
• Learn the essential skills needed to be a marketer
• Assert your role as part of the marketing and sales team
• Gain greater marketing support
• Course content:
• Marketing jargon
• Segmentation
• The marketing mix
• Pricing
• ROI
• PLC
• Boston Matrix
• Competition
• Brands
• Beyond the 'P's'
• The web
• Creativity
• Teams
• Assertion

Pre and post learning support:

It will be useful to have a recent sales and marketing project in mind when attending the course.

To take away from the course:

Course handouts and a Teach Yourself Marketing textbook.