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Course Overview This very special workshop has been designed especially for professionals in the financial services sector. In just one day you will understand the crucial theories and practical techniques of successfully marketing your financial products or services. In addition to outlining key theories you'll be encouraged to participate in career-boosting practical exercises, which are as enjoyable as they are essential. Audience This event is ideal for anyone working in banking, insurance, fund management or the mortgage and loans sectors. Skills Gained Offer your key marketing and sales staff the perfect foundation to build their careers and so enhance and drive forward your financial brand. Understand how marketing can be applied in the greatest of all markets - 'yours'. Then take that fundamental knowledge to build your career as well as professional reputation. Course Outline - Understand the role of marketing in the financial services sector
- Get to grips with the financial communications mix
- Define your financial marketing role
- Understand the fundamentals of promoting financial products and services
- Apply the classical product life cycle to your products
- Promote your financial brand
- Work more effectively with financial marketing agencies
- Apply classical marketing formulae for today's financial sectors
- Segment your customers
- Understand competitors and how to learn from their mistakes
- Integrate creativity and financial marketing
- Boost your creative value
- Design powerful financial advertising
How to make a booking for the 1302 course
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