Marketing Skills for Non-Marketing Managers

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Course Overview

Marketing influences all aspects of business. Managers need to be aware of the techniques, terminology and processes involved in developing marketing strategies. This course will assist managers to understand the importance of marketing and how to make it more effective in your organisation.

Audience

No marketing training is necessary. This course will prove invaluable to all non-marketing managers in other disciplines who need to understand the marketing function. Managers moving or recently appointed into marketing will also find this course beneficial.

Skills Gained

Managers throughout your organisation, with knowledge of marketing, will be able to actively input into the formulation of strategies when marketing planning and building customer relations. Your organisation will become more customer and market focused.

This course is ideal as part of a career development programme for managers who are taking on greater marketing responsibilities.

The course will utilise your management experience and provide an opportunity to develop your marketing skills.

Working in groups you will produce a marketing plan, communications plan, and a market research proposal, as well as discussing aspects of marketing in your organisation. You will be able to return to your organisation with the confidence to have a significant input into its marketing function.

Course Outline

• Be more involved in marketing decisions and understand the role of marketing in your organisation
• Understand your customers from a marketing perspective
• Take on marketing responsibilities
• Write a marketing plan
• Write a marketing communications plan
• Analyse your customers and your markets
• Manage a portfolio of products/markets/brands
• Deal with marketing agencies with greater confidence
• Write a market research brief and proposal
• Write a brand positioning statement
• Recognise the role the internet can play in the marketing of your company
• Appraise your organisation's website
• Raise your confidence in dealing with marketing issues

Marketing Skills for Non-Marketing Managers / 0023