Marketing Skills: Marketing Planning (1 day)

Course Overview

This workshop is especially useful for marketing managers having to prepare a marketing plan for the first time. You may be reviewing the effectiveness of your current plans.

Senior Managers will also find this workshop invaluable when needing to evaluate the plans submitted to them by specialists.

Audience

This course is designed for managers and executives, irrespective of function, with limited experience of the subject. It provides an introduction and overview of the key stages in the marketing planning process. It would lead logically onto our residential Foundations of Strategic Marketing course.

Skills Gained

Your organisation will begin to benefit from more precise planning and implementation.

Through the application of a case study, you will be able to write more effective marketing plans, manage the process of putting plans together and ensure their implementation back at work.

Course Outline

• Apply a logical step-by-step process to produce a sound marketing plan
• Develop marketing plans with greater confidence
• Obtain maximum support from colleagues in preparing marketing plans
• Command maximum support in the implementation of plans
• Contribute more to the marketing effectiveness of your organisation
• The overall marketing planning process
• The contents of the marketing audit and how to make SWOT effective
• How to write marketing objectives and determine the strategic thrust of your organisation
• Market segmentation and brand positioning

Marketing Skills: Marketing Planning (1 day) / 0751