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Course Overview To enable you to create a new product and service development process suited to the particular business and structural needs of your own organisations. This course will guide you towards the successful implementation and management of the process, externally to the market and internally to your organisation. Audience - For product and marketing managers working to develop their NPD skills
- managers working within the NPD function in a functional discipline
- those working closely with the NPD team, eg finance and operations, those from an operational background and those building a NPD team within a marketing structure, eg marketing directors and strategic managers.
Skills Gained Organisations will benefit from a new product development process increasing the probability of market success and minimising management costs associated with business innovation and competitive change. You will benefit from a thorough understanding of managing the new product development process, both theoretically and practically. This includes enabling you to deal more effectively with people internal and external to your organisation. Course Outline - Utilise the key drivers for NPD
- Understand the organisational and behavioural implications for NPD
- Implement NPD strategy
- Innovate and generate concepts
- Competitively position
- Ensure your product design is competitive
- Use concept screening, evaluation and test marketing
- Financially analyse your NPD
- Use new product and service adoption
On completion you will have an appreciation of the tangible and usable processes that can be immediately applied and introduced to your organisation.
How to make a booking for the 0207 course
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