Project Management: Managing Marketing Projects

Course Overview

Marketing is about innovation and that provides many challenges in terms of project complexity and people management. Successful project managers will manage detail whilst also seeing the bigger picture. Essentially, the majority of marketing activities are unique, requiring separate, special management treatment. There is usually a deadline that you must meet, a funding allocation that you cannot exceed along with a high degree of creativity. Your project management process should provide that special treatment. This course focuses on keeping any marketing activity on time and within budget but without stifling your marketing creativity.

Audience

This course focuses on the project management process and the team skills needed to support that. It is therefore designed for experienced project managers without formal project management training, seeking the tools and skills needed to excel.

It is recommended that those new to project management would benefit from our one day workshop - 'Successful Project Management' and then benefit from six months experience before taking this course.

Skills Gained

This course will provide a logical process for successfully managing the wide variety of marketing projects that your teams face. Your company will benefit from individuals who feel confident in managing the diverse range of challenging projects that the industry provides as well as an understanding of how to deal with the inevitable challenges that these bring. Vitally, the course also focuses on project leadership and how to motivate a team and communicate in a way that ensures everyone gives of their best.

You will return to your organisation fully equipped with a modern process for successfully managing any marketing project from inception to completion. You will understand the range of skills required to be a successful project manager and how marketing within a project environment is highly motivational.

Course Outline

• Be a project leader - balancing your commitment to the team and the project
• Define project scope, managing changes and risk
• Plan a project, prioritise and deliver a plan of action
• Work to deadlines and deliver within budget and on time
• Motivate individual team members and gain their buy-in
• Build project team understanding and manage essential team dynamics
• Set up rigorous devices for controlling the project life cycle, leaving maximum freedom for the creative marketing process to continue
• Understand the difference between a problem and a crisis and how to cope
• Assess and present project health to all stakeholders
• Evaluate the success of a project

Project Management: Managing Marketing Projects / PMMMP