Project Management: Managing Marketing Projects

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Course Overview

One of the biggest challenges project managers face is managing the quality of the brief and the expectations of key stakeholders. This leads to project managers carrying the burden for poorly conceived projects with ill-defined budgets, timings and project outcomes. This course is designed to provide the people skills and project tools that take away these stresses and ensure that everyone involved in the project is informed and clear as to their responsibility to ensure a successful outcome.

The purpose of this course:

Marketing is all about innovation and creativity and that provides lots of challenges when it comes to managing the diverse range of people that marketing project teams attract. This course focuses on helping project managers to manage the detail whilst also achieving the bigger picture with a process that keeps the project team on track and motivated whilst stakeholder expectations are managed.

Benefits for your organisation:

This course provides a logical process for successfully managing the wide variety of projects your teams face. Your company will benefit from individuals who feel confident in managing challenging projects with a solid process in place to support them. Vitally, the course also focuses on project leadership and how to motivate teams and communicate in a way that ensures everyone gives of their best.

Benefits for you as an individual:

You will return to your organisation fully equipped with a modern process for successfully managing any marketing project from inception to completion. You will understand the range of skills required to be a successful project manager and how marketing within a project environment is highly motivational.

Audience

This course focuses on, not only, the project management process but the team skills needed to support that. It is therefore designed for new or experienced project managers without formal project management training, seeking the tools and skills needed to excel.

Skills Gained

You will learn how to:

• Be a project leader - balancing your commitment to the team and the project
• Define project scope, managing changes and risk
• Plan a project, prioritise and deliver a plan of action
• Work to deadlines and deliver within budget and on time
• Motivate individual team members and gain their buy-in
• Build project team understanding and manage team dynamics
• Set up rigorous devices for controlling the project life cycle, leaving maximum freedom for the creative marketing process to continue
• Understand the difference between a problem and a crisis and how to cope
• Manage stakeholder expectations
• Evaluate the success of a project

Course Outline

• Understanding what constitutes a project?
• Developing personal skills needed to be a project manager - managing vs. leading
• Developing a proactive attitude and focus
• Managing stakeholders and influencers
• Managing the project management team
• Understanding the project management cycle:
• Briefing and scoping
• Planning
• Implementation
• Evaluation
• Team dynamics and leading the team through the project life cycle
• Dealing with the 3 'Cs' - crises, change and catastrophes

Pre and post learning support:

Delegates are asked to bring along to the course an example of a project that they could use during exercises over the two-days. This can be a live project they are currently working on or a project that they anticipate working on in the near future. The more relevant to the delegates work the project is, the more they will benefit from the opportunity to apply theory to their own work situation.

Project Management: Managing Marketing Projects / PMMMP