MBA: 5 Day MBA: Successful Management for Business Achievement

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Course Overview

This course will offer tried and tested models and other content suitable for this level of managers but will also focus on issues and dilemmas faced in today''s rapidly changing world. The course is designed to stretch individuals, in order to equip them with the skills and confidence to manage in a fast moving and complex business environment.

Audience

Departmental and functional managers who are preparing for, or already in, a senior and strategic management position. It is assumed that delegates do have some knowledge of strategic management as covered in ''The Manager''s Development Programme''.

Skills Gained

By the end of this course you will be able to:

• Define the key elements of strategic management.
• Apply the concepts, tools and analytical techniques used in strategic management.
• Understand the issues and dilemmas now facing organisations at a strategic level.
• Devise or participate in a strategic review of an organisation.
• Recognise the key issues involved in change management.
• Define the leader''s role in today''s increasingly complex business environment.

Course Outline

Understanding your Organisation: Its Role and Purpose

• The role and purpose of organisations
• The influence of corporate governance
• the ethical stance of organisations
• The power and influence of stakeholders
• The organisation''s cultural context
• Understanding the organisation''s paradigm

Leadership - Motivating Staff to Achieve Results

• Strategic management and the need for leadership
• Leading and Managing
• The characteristics of leaders
• Leadership roles and styles
• Motivation; motivating your team
• Dealing with ethical dilemmas
• Leadership competencies required today

Strategy and Strategic Management

• The strategy concept; strategy defined
• Strategic thinking, strategic planning and emergent strategies
• The ambiguous nature of strategy
• Strategic management defined
• The value of strategic management to organisations

Strategic Analysis

• Conducting a strategic appraisal; its purpose and who should be involved
• Analysing business performance; using financial and non-financial data
• Stakeholders: their interest, power and expectations

Analysing and Evaluating the Internal Environment

• Strategic resources and distinctive capabilities
• Creating value: value chains and value systems
• Understanding the importance of coherence and integration - the ''7S'' framework
• The importance of competitive advantage

Analysing and Evaluating the External Environment

• The macro or ''PEST'' environment
• The competitive environment: analysing five key forces
• Understanding your customers, competitors and suppliers

Summarising the Current Position

• Where are we now? - the SWOT analysis
• Identifying critical success factors

Strategic Development and Review

• Developing new strategies
• Dealing with uncertainty:
• Scenarios and scenario planning
• complexity and the implications for organisations
• Strategic choices:
• generic strategies: cost leadership, differentiation, broad or narrow focus?
• growth through market development, product development or diversification?
• organic growth, merger or alliances?
• Appraising strategic options - suitability, feasibility and acceptability
• Developing a robust business case
• Understanding the risks associated with your strategy

Implementing Strategies and Monitoring

• Implementing new strategies
• The development and use of formal plans

The Management of Change

• Why organisations need to change - the strategic rationale
• Key elements in defining context: the change kaleidoscope
• Organisation culture and the impact on change
• Styles of managing change - which is most appropriate?
• Change targets and objectives
• The role of leaders and other change agents
• Identifying change agents
• Levers for managing change

Monitoring Performance

• A strategic approach to monitoring performance:
• The Balanced Scorecard
• The Business Excellence Model
• Maintaining momentum

Organisations and Leadership Today

• You and the leadership competences required today
• Institutional vs interactive leadership
• The role of emotional intelligence

Personal Development

• Developing your strategic skills and competencies
• Personal action plan

MBA: 5 Day MBA: Successful Management for Business Achievement / MBA