Marketing Skills: Public Relations (PR): Managing Creative Agencies

Scheduled Dates (sort by: location | date)

Audience

Anyone who is about to manage a creative agency, or those investigating ways of improving how it's done.

Not for:

Those who always get top-class creative results and management buy-in from their growing business.

Course Outline

Managing a creative crew. Keeping up with technological progress. Workflow and deadlines.

Includes:

• The importance of a concise brief and how to write one.
• Managing workflow.
• Managing clients and their expectations.
• Deadlines and the creative process.
• Cost management.
• Getting the best out of the creative team.
• Exercises on project management - what can go wrong and how to keep to deadlines.
• How to handle senior managers and win.
• Strategy and why you should have it.

Marketing Skills: Public Relations (PR): Managing Creative Agencies / 298