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Audience Anyone who is about to manage a creative agency, or those investigating ways of improving how it's done. Not for: Those who always get top-class creative results and management buy-in from their growing business. Course Outline Managing a creative crew. Keeping up with technological progress. Workflow and deadlines. Includes: - The importance of a concise brief and how to write one.
- Managing workflow.
- Managing clients and their expectations.
- Deadlines and the creative process.
- Cost management.
- Getting the best out of the creative team.
- Exercises on project management - what can go wrong and how to keep to deadlines.
- How to handle senior managers and win.
- Strategy and why you should have it.
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