Journalism Skills: Writing for house journals and newsletters

Course Code: JO-WHJ      Days: 2
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Audience

Those just starting out on internal communications, and those with little or no formal training in basic writing skills.

Not for:

Experienced in-house journalists.

Course Outline

This workshop concentrates on the writing part of house journals and newsletters. It covers everything from finding stories to putting them together.

Includes:

  • How to find more and better stories
  • News and feature writing
  • Research
  • Interviewing and getting good quotes
  • Handling copy that needs approval from others
  • Ensuring coverage for all offices and departments
  • Dealing with agencies


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