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Marketing Skills: Public Relations (PR): Writing Skills: PR Writing Skills

Course Code: 85      Days: 1
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Central London
City
London (NW1) 12/03/09 £ 380
Prices exclude VAT.
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Course Overview

This course will help you discover how to write what a journalist will use

Audience

Newcomers to public relations and those who have never had any training in the basic writing skills aspect of the job.

Not for:

Experienced PR executives.

Course Outline

  • Why journalists re-write PR copy for news and features.
  • Spotting a news-worthy story or feature.
  • Researching, and writing your release.
  • Tips on effective interviewing.
  • Grabbing attention straight away.
  • Tightening up language.
  • Selling ideas.
  • Sourcing good quotes.


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