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Marketing Skills: Public Relations (PR): Writing Skills: Advanced PR writing skills

Course Code: 86      Days: 1
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Central London
City
London (NW1) 20/02/09 £ 405
London (NW1) 22/05/09 £ 405
Prices exclude VAT.
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Course Overview

This workshop includes individual assessment of each delegate's copy, with suggestions for improvement

Audience

Experienced PR staff who want to improve their writing skills, and those who have attended our basic workshop.

Not for:

Newcomers to PR.

Course Outline

  • How to be proactive in finding news-worthy stories and features.
  • Getting the market right.
  • Make case histories interesting.
  • Styling your work to suit the market.
  • Writing for niche/technical markets.
  • Targeting for different publications.
  • Better headlines.
  • Ways to improve the readability of your work.
  • Selling the client in a subtle way.


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