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Marketing Skills: Public Relations (PR): Writing Skills: Advanced PR writing skills

Course Code: 86      Days: 1
Show all Marketing Skills Courses
Scheduled Dates
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Request availability or book by selecting a date:
Central London
City
City 03/08/08 £ 405
City 25/10/08 £ 405
Prices exclude VAT.
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On-site/international quote? Ask now.

Audience

Experienced PR staff who want to improve their writing skills, and those who have attended our basic workshop.

Not for:

Newcomers to PR.

Course Outline

This workshop includes individual assessment of each delegates's copy, with suggestions for improvement.

Includes:

  • How to be proactive in finding news-worthy stories and features.
  • Getting the market right.
  • Make case histories interesting.
  • Styling your work to suit the market.
  • Writing for niche/technical markets.
  • Targeting for different publications.
  • Better headlines.
  • Ways to improve the readability of your work.
  • Selling the client in a subtle way.


How to make a booking for the 86 course
 
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