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Journalism Skills: Planning, targeting and writing news releases

Course Code: JO-PTW      Days: 1
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Course Overview

An intensive workshop showing how to get your news release into print or online. It looks at examples of your work for group analysis and constructive criticism. Learn why targeting and news value are critical factors.

Audience

Agency and in-house PR staff who want to learn how to attract the media to their stories.

Not for

Experienced PR executives.

Course Outline

  • The role of the PR executive.
  • What journalists want from you.
  • Matching a release to the media outlet.
  • Tricks to make your release worthy of publication.
  • Getting the structure right.
  • News and how to make it.
  • What to avoid.
  • Using pictures effectively.
  • The electronic press release.


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