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Course Overview This course is a hands-on workshop involving practical exercises and the chance to discuss your individual projects and problems Audience Anyone new to PR, and those changing roles within consultancies or in-house PR departments. This is the first part of a structured modular series Not for: Those with :more than 18 months' experience Course Outline - Understanding the demands of the media.
- How to use the press, TV, radio and the internet.
- Effective press releases and newsletters.
- Improving basic writing skills.
- Building media relations.
- Preparing for radio and TV interviews.
- Maximising event coverage.
- Research and evaluation.
- The principles of planning and an introduction to wider PR techniques..
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