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Marketing Skills: Public Relations (PR): Level 1: Practical PR

Course Code: 88      Days: 2
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Scheduled Dates (sort by: location | date)
Request availability or book by selecting a date:
28/03/09 London (Central) (NW1) £ 680
Prices exclude VAT.
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Course Overview

This course is a hands-on workshop involving practical exercises and the chance to discuss your individual projects and problems

Audience

Anyone new to PR, and those changing roles within consultancies or in-house PR departments. This is the first part of a structured modular series

Not for:

Those with :more than 18 months' experience

Course Outline

  • Understanding the demands of the media.
  • How to use the press, TV, radio and the internet.
  • Effective press releases and newsletters.
  • Improving basic writing skills.
  • Building media relations.
  • Preparing for radio and TV interviews.
  • Maximising event coverage.
  • Research and evaluation.
  • The principles of planning and an introduction to wider PR techniques..


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