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Marketing Skills: Public Relations (PR): Level 2: Effective PR skills

Course Code: 89      Days: 2
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Central London
City
London (NW1) 28/11/08 £ 680
London (NW1) 05/02/09 £ 680
Prices exclude VAT.
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Course Overview

This course is two days on the effective use of the whole PR armoury to ensure continued success and personal development.

Audience

In-house PROs and consultancy account executives. This is the senior part of a structured series of workshops for the development of executives in PR roles.

Not for:

Experienced PR practitioners or the faint-hearted!

Course Outline

  • Media relations.
  • Communications audits.
  • Market research.
  • Sponsorship, competitions and awards.
  • Conferences, exhibitions and event management.
  • Confident and powerful radio and TV interviews.
  • Community relations; lobbying; education programmes.
  • E-PR and crisis PR.
  • The internet and issues management.


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