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Course Overview How to put together a PR campaign that delivers - and keeps on doing so. An interactive workshop that enables you to plan future PR campaigns using a multimedia approach. Audience PR directors and line managers who are responsible for strategic communications or those about to take up such roles. Not for: Junior PR executives and managers with less than two years' experience. Course Outline - Establishing aims and objectives
- Identifying messages
- Planning and maintaining a campaign
- Using long-term techniques
- Determining resources
- Presenting proposals
- Budgeting
- Project management
- Harnessing the power of electronic media and how to make budgets work harder
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