Marketing Skills: Public Relations (PR): Level 3: Planning and managing long-term PR

Course Overview

How to put together a PR campaign that delivers - and keeps on doing so. An interactive workshop that enables you to plan future PR campaigns using a multimedia approach.

Audience

PR directors and line managers who are responsible for strategic communications or those about to take up such roles.

Not for:

Junior PR executives and managers with less than two years' experience.

Course Outline

• Establishing aims and objectives
• Identifying messages
• Planning and maintaining a campaign
• Using long-term techniques
• Determining resources
• Presenting proposals
• Budgeting
• Project management
• Harnessing the power of electronic media and how to make budgets work harder

Marketing Skills: Public Relations (PR): Level 3: Planning and managing long-term PR / 90