Marketing Skills: Public Relations (PR): Dealing with the media more effectively

Course Overview

This course will teach you how to maximise every media opportunity.

Audience

All those who have to deal with the media - written, radio, television and the web - as a regular part of their work.

Not for

Those experienced at handling all aspects of the media.

Course Outline

Learn how to maximise every media opportunity.

Includes:

• What does the media want from you?
• How can you give them something it seems they don't want?
• Getting the story clear.
• Selling yourself and your client.
• Handling awkward questions.
• Build more effective media relations.
• Prepare your spokesmen for radio and TV.
• The people who can make or break your campaign.
• Organising press conferences that people will attend.

Marketing Skills: Public Relations (PR): Dealing with the media more effectively / 91