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Marketing Skills: Public Relations (PR): Crisis management

Course Code: 92      Days: 1
Show all Marketing Skills Courses
Scheduled Dates
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Central London
City
London (NW1) 31/10/08 £ 405
Prices exclude VAT.
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Audience

PR agencies or in-house press officers who need a 'what-if?' mechanism in place if something goes wrong.

Not for:

Newcomers to PR.

Course Outline

Things can go wrong in any company. Handled well, the damage can be limited; handled badly and it can have a huge effect on image and profits. This course looks at worst-case scenarios for your organisation or client, and what to do when things go wrong.!

Includes:

  • Issues management and risk audits.
  • Why prevention is better than cure
  • scenario planning and foreseeing a problem.
  • How external sources can affect you.
  • What to do when things go wrong.
  • Setting up spokespeople and a chain of command.
  • Getting authority for statements.
  • Managing the media.
  • Positive press from bad news.


How to make a booking for the 92 course
 
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