Marketing Skills: Public Relations (PR): Crisis management

Course Overview

Things can go wrong in any company. Handled well, the damage can be limited; handled badly and it can have a huge effect on image and profits. This course looks at worst-case scenarios for your organisation or client, and what to do when things go wrong.!

Audience

PR agencies or in-house press officers who need a 'what-if?' mechanism in place if something goes wrong.

Not for:

Newcomers to PR.

Course Outline

• Issues management and risk audits.
• Why prevention is better than cure
• scenario planning and foreseeing a problem.
• How external sources can affect you.
• What to do when things go wrong.
• Setting up spokespeople and a chain of command.
• Getting authority for statements.
• Managing the media.
• Positive press from bad news.

Marketing Skills: Public Relations (PR): Crisis management / 92