Marketing Skills: Public Relations (PR): Pitching for new business

Course Overview

This course will help you breathe new life into your standard approach to new business pitches.

Audience

Anyone who wants to bring a fresh approach to new business pitches. Suitable for those in PR, marketing and advertising agencies.

Not for:

Seasoned veterans.

Course Outline

• Winning a competitive advantage over the other agencies.
• Interpreting the brief filling in gaps, how much research is required, pulling together your team.
• Making your credentials more relevant and interesting to the potential client.
• Creative stage put yourself in the shoes of the clients what do they want to see and hear?
• Crazy ideas for pitches that have worked and those that have not.
• A pitch planning process to ensure you cover all bases and get everything done on time.
• Follow-up and self evalutation.

Marketing Skills: Public Relations (PR): Pitching for new business / 93